I really love this book. First of all, the chapter headings and sub-headings are all clever little in jokes, like "Beyond Google and Evil," that make anyone with a cursory knowledge of Nietzsche feel like part of the gang. But it's not just looking at tech through the lens of Nietzsche in a cut-and-paste way. This is an analysis of our relationship with technology that, while immersed in Nietzsche, and will allow a novice to solidify their understanding of some major works, is really an analysis of human nature that would benefit the a-philosophical as well. This is a brief summary as a memory aid for myself, but the book deserves a close read in full.
He uses Nietzsche's Genealogy of Morals to explain how technology is used "to soothe rather than cure" our nihilistic attitudes by applying five tactics the ascetic priest uses "to make nihilism palatable" (21): self-hypnosis, mechanical activity, petty pleasures, herd instinct, and orgies of feeling.
He uses Nietzsche's Genealogy of Morals to explain how technology is used "to soothe rather than cure" our nihilistic attitudes by applying five tactics the ascetic priest uses "to make nihilism palatable" (21): self-hypnosis, mechanical activity, petty pleasures, herd instinct, and orgies of feeling.











