Remember that Partridge Family episode back in 1974 where they entered a contest to use less energy? Danny read the meter wrong and suddenly they realized if they didn't make drastic changes, their names would be in the newspaper under the label Energy Hogs. How embarrassing! No more blow dryers or electric toothbrushes for them as they scrambled to reduce energy. I always wondered where they got that six-person bike to do groceries with, and why they didn't realize car use wouldn't be calculated into their home energy usage. I'll never know.But more to the point, recent studies have discovered that people will change their behaviour in order to keep up with their neighbours, and this tidbit can be used to curb GHG emissions...

